Certainly! Here is a structured marketing plan for your eco-friendly coffee brand:
1. Executive Summary
- Brand Mission: Sustainable beans, zero-waste packaging.
- Unique Selling Proposition (USP): "Coffee that heals the planet."
2. Target Audience
- Demographics: Millennials & Gen Z, aged 20-40.
- Psychographics: Eco-conscious, tech-savvy, values authenticity.
3. Marketing Channels
- Social Media: Instagram & TikTok (Behind the scenes of sourcing).
- Content Marketing: Blog about sustainability impact.
- Partnerships: Local eco-stores and green influencers.
Source: Sustainable Marketing Trends 2024
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